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The ads claimed that Nexium was proven more effective at acid inhibition than comparable drugs, the suit states. However, the clinical trials alluded to in these
Nexium ads, however, claimed the pill was more powerful and clinically proven to heal faster. When they filed their suit in 2004, a Nexium pill
plaintiffs asserted that Zeneca's Nexium advertisements were not expressly endorsed by the FTC. The court stated that advertising simply based on approved
But US District Judge Sue L Robinson dismissed the suit, finding that since the Nexium advertisements complied with the FDA-approved labeling, they were not
The ad money worked: Consumers spent $458 million on Nexium, at an average cost of $117 per prescription in 2001, the first year it was introduced. Acid-reflux
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As DTC advertising increased, so did patients' visits to their physicians for Three branded PPIs have no generic equivalent: Nexium, Aciphex, and Dexilant.
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"With respect to the advertising, from the time of launch to the present day we've advertised Nexium based on the strength of the data we have,"
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AstraZeneca is presently heavily promoting Nexium as the next big thing, spending millions of dollars on on-air ad campaigns for it. However, if looked at closely
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You have seen the ads for Nexium, the new purple pill. The ads SELL the benefits of the pill for a disease that may or may not really be a
The setback for AstraZeneca comes as it defends some of its European patents for Nexium at a U.K. trial against Ranbaxy Laboratories Ltd. and
The lawsuit alleges that by deceiving the public about the value and effectiveness of Nexium through a multi-million advertising campaign,
The suit states that throughout AstraZeneca's advertising for Nexium, it alluded to clinical trials that proved Nexium's effectiveness over Prilosec.
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From 2002 to 2006, Astra Zeneca spent $1.08 million on direct-to-consumer advertising of Nexium, according to a 2007 estimate by Medical
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